30 Second Case Studies
“Christina helped me edit two articles I wrote for financial publications. The articles were very technical and she worked hard to understand the material and turning my crude drafts into very polished and professional articles. ”
-David O’Brien, CFP, CAIA, Senior Financial Consultant, Asset Strategy Advisors
Asset Strategy Advisors CAIA Article
The Client’s Problem: In 2019, David O’Brien, a senior financial consultant, reached out with an article for CAIA’s Portfolio of the Future web publication. The article was highly technical and needed to be “translated” into consumer-friendly text while maintaining the integrity of the information it provided.
My Solution: After researching the subject matter online, including reading SEC code and IRS statutes, edit the article. Call to action headings told a story relating directly back to the article’s title.
Results: The article’s success resulted in a second “sequel” article in 2022.
Simply Well Simply Organized Brochure
The Client’s Problem: Simply Well Simply Organized, a home staging realtor, wanted a fresh look and new copy for her brochure.
My Solution: Working with the customer’s existing graphic designer, I crafted new copy to new brochure’s images and layout.
Results: The experienced an uptick in home staging requests from existing home sellers and other real estate agents.
Water Fire Mold Restoration Quick Print
The Client’s Problem: Water Fire Mold Restoration (WFM) was looking for an easy-to-edit, bi-fold, ink-jet printable on-demand brochure that incorporated the company’s very specific imagery and text.
My Solution: An 8.5 x 11 brochure in MS PowerPoint. A custom gradient in the brochure’s background matched the company’s imagery. Bullets, bold text, and stock photographs stated WFM’s value proposition “at a glance.”
Results: WFM was contracted to perform a major cleanup after a sewage pump break flooded a local small business two weeks after the brochure was implemented.
My Color Magic Client Manual Template
The Client’s Problem: My Color Magic Painting (MCM) wanted to update client manual template it attached to customer quotes. The old template was paragraph-heavy and used multiple fonts and styles.
My Solution: Create a new, fully editable MS Word document template with scannable paragraphs, competitor comparison chart, and MCMs customer promises. Logos of the brands MCM uses draw the eye down the list of services on the first page. The template doubled as a company capabilities statement.
Results: MCM saved money by having a single piece of marketing collateral that served multiple purposes.
Boston Courier Web Copy
The Client’s Problem: Boston Courier needed copy for 15 pages on its website. The existing copy lacked clear customer value propositions. The customer had a limited budget, so content had to be simple and evergreen. Finally, the content had to fit whatever format the web designer used.
My Solution: Revise product page headings and create tag lines stating Boston Courier’s key differentiators. The tag lines automatically appear as product descriptions on the site’s main product page.
Results: Customers reported finding it easier to understand Boston Courier’s services. The sites SEO optimization score increased 10%
Cyclomedia’s Response to COVID-19 Blog
The Client’s Problem: Cyclomedia needed to reassure customers quickly and simply that operations would continue seamlessly despite the COVID-19 shutdown.
My Solution: Write a blog post that could be emailed to customers and posted to Cyclomedia’s website, describing its plans to support its customers.
Results: Cyclomedia retained its existing customer base and grew despite the pandemic shutdown.
